To create a website to drive traffic, market, provide information that encourages people to book trout fishing trips and stand out from other local competition.
Responsible for the design and creation of the website including content writing, and sourcing images.
Working closely with the client to understand his business and researching other local and nonlocal trout guides I was able to develop a look that was cleaner and stands out from the competition. Grasping a sense of the higher purpose this business serves to others was a key to the design and content of the site. Having the site content flow easily allowing users to find the information they need quickly.